About Us

HERMAN VERHOFSTADT
CEO - SABCO Australia Pty Ltd
 Hello from the CEO,

Thanks for taking the time to visit our website. At Sabco (South Australian Brush Company), we are very proud, and fortunate, to produce and supply cleaning products for Australians for almost 120 years. Sabco is an iconic Australian brand and name that was founded in 1892. We pride ourselves on being at the forefront of mops, brooms, and cleaning (solutions) in Australia
We work very hard to make Sabco your first choice for quality cleaning solutions. That’s why we’re very committed to:

1. Understanding the needs and exceeding the expectations of our consumers and customers. Here at Sabco, we listen to you, the user of our products, because that’s how we learn and strive to achieve quality at an affordable price. We also explore and travel the globe for cleaning products so we can bring Australia the very best solutions.

2. We provide the best cleaning products. Every product we sell goes through rigorous and intensive, quality control systems. We test thoroughly to absolutely make sure that our products deliver what we promise.

3. We respect our environment and value ethics highly. Sabco is a family owned institution. The spirit of a family company goes into everything we do. From using environmental best solutions such as using recycled Australian steel in our handles to being a company that cares (for its people).

In finishing, we all have to keep our house clean for our family. Each of us is an expert in how to do that and by using our products you can be assured of a job well done with minimal fuss. I would love to hear about your successes with our products or if there are ways that we can improve further for you, our valued consumer. You can email me ceo@sabco.com.au with your thoughts. We constantly search for opportunities to improve as we strive to remain the trusted cleaning brand that Australians have enjoyed since 1892.