HERMAN VERHOFSTADT
CEO - Sabco Australia Pty Ltd

Hello from the CEO,

Thanks for taking the time to visit our website. At Sabco (South Australian Brush Company), we are very proud, and fortunate, to produce and supply cleaning products for Australians for almost 120 years. Sabco is an iconic Australian brand and name that was founded in 1892. We pride ourselves on being at the forefront of mops, brooms, and cleaning (solutions) in Australia

We work very hard to make Sabco your first choice for quality cleaning solutions. That’s why we’re very committed to:

1. Understanding your needs and exceeding your expectations: Sabco listens to you, we constantly strive to achieve even higher quality, superior performance and outstanding value. We continually search for cleaning products that bring Australia the very best solutions. Many of our products are manufactured in-house to the strictest quality control systems.

2. Providing the best cleaning products and solutions: We engineer our products so they do the best job, once they are in production we test thoroughly to make absolutely sure that our products deliver what we promise.

3. Respecting our environment and maintaining high ethical standards: Sabco is a family owned institution and the spirit of the family company goes into everything we do, from using the best environmental solutions such as recycled Australian steel in our handles, to being a company that cares for its people and the Australian community.

In finishing, we all have to keep our house clean for our family. Each of us is an expert in how to do that and by using our products you can be assured of a job well done with minimal fuss. I would love to hear about your successes with our products or if there are ways that we can improve further for you, our valued consumer. You can email me  This email address is being protected from spambots. You need JavaScript enabled to view it.  with your thoughts. We constantly search for opportunities to improve as we strive to remain the trusted cleaning brand that Australians have enjoyed since 1892.